purplethread.com.au
purplethread.com.au
purplethread.com.au
purplethread.com.au
  • Great Marketing Has Customers Wanting To Do Business With You Before They Even Speak To You!

    Learn More
    Great marketing connects with your market place so powerfully, that  it compels  potential customers to want to do business with you.  
    It's also counter intuitive, can be done on a shoe string budget and generate more opportunities than most think are possible.
  • Success is NOT a Mystery, 
    it is a System, and Systems can be Learned and Replicated.

    So many people think marketing is a black art with 
    no guarantee of outcome.
    Nothing could be further from the truth.
    Your marketing can be absolutely predictable and
    the results can be predictable.
    Let us show you how. 
    Find Out More
  • If Your Marketing Looks And Sounds Like 
    All Your Competitors, 
    Then You Are Just Like All Your Competitors

    If your outside perception does not match your inside reality, 
    if your marketing makes you sound like everyone else, 
    then you have to ask yourself, 
    why would a customer do business with me?
    Find Out More

Marketing is simply having a conversation with someone who has a problem they don't want, or who wants something they don't have

At it's core, marketing is simple and consists of only four elements.


MARKET

MESSAGE

MEDIUM

MOTIVATOR


MARKET:       If marketing is about having a conversation with someone who has a problem they don't want or                         who wants something they don't have, then the first thing you have to decide is who, specifically,                         do you want to have a conversation with.  There is an entire market out there who needs, and                         more importantly, wants your product or service.  You just need to decide who they are so you                         can have a compelling conversation with them.


MESSAGE:    Having decided who to have a conversation with, you now need to decide what conversation you                         are going to have.  What, specifically, are you going to say to them that will compel them to take                         action?  And don't think filling your message with worn out platitudes like "Been in business                         since 1812" or "Great service" or "Best prices" is going to work because all your competitors say                         stuff like that.  Using statements like this says "Do business with me because I am just like                         everybody else but I really need your money".


MEDIUM:      Now you have a message you think connects with your market and identify's you as something                          special, you need to decide what Medium you are going to use to deliver it.   It it direct mail,                                radio, TV, Facebook, LinkedIn, YouTube etc.  Each of these mediums is a tactic, a way to get your                         message to your market.  They all work, and there is no "best one" but there is a best one for you.                        You just have to decide out which one that is.


MOTIVATOR: Now that you have made contact with your market, what can you offer them that will cause them                         to take action?  What's you Motivator?  A Motivator is a Low-Risk or better still a No-Risk offer                         that allows customers who haven't done business with you yet to experience how awesome you                         are.  A motivator is designed to remove the natural resistance a potential customer has to                         committing to a new product or service.

 

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